Speaking of Wired News, another of their headlines made me do a double take this morning. They had an interesting article about how Viagra has helped the endangered species population by reducing the demand for animal parts used in traditional aphrodisiac recipes. I was somewhat amused by their headline: "Viagra Swells Scarce Animal Count", along with the text in the email summary I received: "Viagra sales have contributed to a softer market for traditional Chinese impotence remedies". Viagra ... swells ... softer ... okaaaay....which word doesn't fit?